RoughRider is built for men who don’t just wear history—they make it. Inspired by the spirit of the First United States Volunteer Cavalry Regiment—the legendary Rough Riders—we craft durable, American-made gear for those who forge their own path.

The Rough Riders were a brotherhood of cowboys, ranchers, frontiersmen, and fighters, standing alongside Ivy League athletes and self-made men from all walks of life. They were bound by action, not words—driven by grit, duty, and the relentless pursuit of something greater. That same spirit lives in everything we make.

Our products aren’t just designed in America—they’re built here, supporting American workers, using time-tested craftsmanship and rugged materials that get better with age. Western wear isn’t just about looking the part; it’s about gear that holds up to the miles, the dust, and the years ahead.

RoughRider isn’t fashion. It’s a legacy. Built for those who carry the fire of the frontier.

Made in America. Built to last. Wear it hard. Wear it forever.